Who They Are
A lending company with a large backlog of applicants who were previously rejected or dropped off. Hidden inside that backlog: real, now-qualified customers.
Challenges
- Hundreds of past applicants
- Manual outreach was too slow:
- 200+ calls/day target not realistic with human-only teams
- Needed deep, structured data:
- New requested amount
- Updated employment/income
- Personal profile details
- Conversations had to be:
- Professional
- Compliant
- Reassuring (no "script-bot" vibes)
What We Built
1. AI-Powered Outbound Caller
- Contacts 200+ people per day
- Asks:
- The amount they're looking for now
- A structured series of eligibility questions
- Any updates since their last application
- Handles:
- Objections
- Concerns
- Clarifications about process, documents, and approval chances
- Tone:
- Professional, human-like, non-pushy
2. Smart Conversation Handling
- Responds intelligently to doubts:
- Why was I rejected before?
- What do you need from me now?
- Is this safe / legit?
- Most people didn't realize it was AI, which is exactly the point:
- Smooth, natural, confident
3. Full CRM Integration
Every call is:
- Logged into their CRM
- Stored with key fields:
- New requested amount
- Updated financial profile
- Call outcome & status
Gives the credit team:
- Clean data for fast assessment
- A prioritized list of serious candidates
Impact
- Significantly higher conversion from an old, "dead" database
- AI enabled:
- More calls
- Better answers
- Zero fatigue
- Pink Loan reported:
- Stronger results
- Professional interactions
- A scalable model for continuous outreach
"200+ calls a day with professional, compliant conversations. Most people don't even realize they're talking to AI - that's the standard we deliver."